Shopping

Wajima Asaichi (Morning Market)

About 200 stalls are lined up to sell the special products of Wajima.


Address: Kawai-machi Asaichi-dori Street, Wajima City
Phone: 0768-22-7653 (Wajima City Asaichi Association)
Hours: From around 8:00 – 12:00
Closed: The 10th and 25th of each month, Jan. 1 – 3
Parking: Use the Asaichi parking lot

■Search for souvenirs as you sample your way down the street.
The market began as a place where local people could barter. Fresh fish and vegetables, flowers, home-made pickles and folk crafts – a wide variety of products are available in this crowded market, open only in the morning. From tented stalls to simple straw mats, the style of the shops is as varied as the products. The sellers are mainly older Wajima women, famous for their hard-working ways. They sell fresh fish that they bid on at the fish market earlier the same morning and just-harvested vegetables.
The secrets to shopping here are buying in bulk, and bartering. First look around at a variety of different shops, and then try haggling with the ladies selling the products. After 11 a.m., the prices for the fresh fish start to drop, so that's a good time to start bargaining.
For souvenirs, look for anything from simple folk crafts made of straw to high-quality Wajima lacquer ware.
As you browse the stalls, enjoy steamed buns, grilled seafood on skewers and other light foods for sale at the morning market.

   

Ipponsugi Shotengai (Shopping Street)

This shopping street has been in existence since the Muromachi period (1336-1573).
Many specialty shops with long histories stand side-by-side. 


Location: Ipponsugi-machi, Nanao City

■A shopping street where history and humanity mingle
JR Nanao Station is the last stop on the JR Nanao Line and the first stop on the Noto Railway. Ipponsugi Shotengai is located a three-minute walk from this station. The entrance to the shopping street is at the red bridge that crosses the Misogi River, which flows through the town. The bridge is named the Sentai Bridge. The street is lined with elegant shops and crisscrossed with alleys laid out in a Kyoto-style grid; here and there, you can feel vestiges of the prosperous castle town visited by people from all over the nation.
Along the street, specialty shops look much as they did in the past, selling soy sauce, Buddhist alters, candles, tea, konbu (kelp), clothing, sweets and more. And these shops don’t simply sell goods. Each one has its own storyteller, who talks about the history of the store and what Nanao was like in the past – be sure to speak to them. Interacting with the people who love Nanao and the Ipponsugi Shotengai is sure to create a lasting memory of your trip. 

   

Noto Airport

Even when you’re not boarding an airplane, enjoy this Michi no Eki (roadside station). 


Address: Sue 10-11-1 Mii-machi, Wajima City
Phone: 0768-26-2100
Website: http://www.noto-airport.jp/notosypher/www/index.jsp
Hours: 8:30 – 17:30 (The Travel Information Center in NOTO is open from 9:00 – 17:00)
Closed: Open every day
Parking: Available
Access: About 5 minutes by car from the Noetsu Expressway Noto Airport Interchange
 
■A Michi no Eki where airplanes come and go
Noto Airport joins Noto and Tokyo’s Haneda Airport. The airport itself is registered as a Michi no Eki. On the first floor, many people gather to buy the popular Noto Airport original soft-serve ice cream. There are apparently some people who say they must eat some before taking off! The Travel Information Center in NOTO is the tourist’s strongest ally. All the information pamphlets available are collected here.

On the second floor, you’ll find a shop selling a variety of Noto specialty items, from local sake and sweets to processed marine products and handicrafts. Have a bite to eat in the restaurant overlooking the runway. Before your flight, pass the time in the departure lounge, which serves as an event space between flights. Events are held here at irregular intervals, including dance and violin recitals by local residents. Noto Airport – it’s an airport, but at the same time, it’s a Michi no Eki that people can use and enjoy.
 
* A Michi no Eki is…a rest area on a national highway that is registered with the Ministry of Land, Infrastructure, Transport and Tourism. In addition to parking and restrooms, they contain stores that sell local specialty items, restaurants and other facilities, to make driving more fun.

   

Nanao Fisherman’s Wharf / Noto Shokusai Ichiba (Noto Food Bazaar)

From freshly caught fish to traditional sweets, special products of Noto are all available here.


Address: 13-1 Ingai, Fuchu-machi, Nanao City
Phone: 0767-52-7071
Website: http://www.shokusai.co.jp/
Hours: 8:30-18:00
Closed: Tuesdays (If Tuesday is a national holiday, it will be open. From July to November, open every day.)
Parking: Available
Access: About a 10-minute walk from JR Nanao Station, about 30 minutes by car from the Noto Yuryo (Noto Toll Road) Uwadana Yada Interchange.
 
■From Noto ingredients to souvenirs
This facility combines tourist information, restaurants and other establishments – a boon for travelers. In 2009, it also began serving as a Michi no Eki. In the fresh fish department, which resounds with cheerful shouting, fish and other marine products caught just that morning are lined up. As might be expected in a port city, the prices are very reasonable. The kinds of fish available vary depending on the season, but you’ll still have a hard time choosing between the many species to be had. You’ll truly understand that Nanao Bay is a treasure chest of seafood. The variety of dried seafood, boiled fish paste and delicacies is only to be found in a seaside town.

If you’re looking for something to remember your trip to Noto by, check out the souvenir department. Here you’ll find a complete array of local products, many produced by local artisans, including Wajima lacquer ware, Suzu pottery, and Nigyo washi (Japanese paper). Look them all over carefully and select the ones that catch your eye. Japanese sweets and local sakes are also available, making this a one-stop shop for all of your souvenir needs.

* A Michi no Eki is…a rest area on a national highway that is registered with the Ministry of Land, Infrastructure, Transport and Tourism. In addition to parking and restrooms, they contain stores that sell local specialty items, restaurants and other facilities, to make driving more fun.

   

Michi no Eki Wajima Furatto Homu

The Michi no Eki was built on the site of the former Noto Railway Wajima Station. 


Address: 20-1-131 Kawai-machi, Wajima City
Phone: 0768-22-1503
Hours: 8:00-19:00
Closed: Open every day
Parking: Available
Access: About 20 minutes by car from the Noetsu Expressway Noto Airport Interchange
 
■The face of Wajima – both now and in the past 

In 2001, the Noto Railway Wajima Line was shut down. This Michi no Eki was built on the site of that line’s Wajima Station, the final stop. The pillars inside are finished with wipe lacquering, while the exterior features black roof tiles and lattice walls -- this prominent building has many things typical of Wajima. Behind the Tourist Information Center, part of the old station and platform still remain, and they tell a story of how people traveled by train back in those days. (The name of the Michi no Eki, Furatto Homu, is a play on the Japanese word for platform, puratto homu).
Although the building’s days as a train station are over, it still serves as a gateway to Wajima. It functions as a bus terminal for buses going to Kanazawa and Noto, and as a point of interaction for tourists and locals.
The adjacent product hall is a convenient location for shopping and looking for souvenirs. Noto specialty products, particularly those from Wajima, can be found here, including handicrafts and sweets. This too, is a typical Wajima-style building, with columns and floors made of wood from hiba trees (the symbol tree of Ishikawa Prefecture) from Noto.

 

* A Michi no Eki is…a rest area on a national highway that is registered with the Ministry of Land, Infrastructure, Transport and Tourism. In addition to parking and restrooms, they contain stores that sell local specialty items, restaurants and other facilities, to make driving more fun.


   

Michi no Eki Sakuratoge

A Michi no Eki that’s a favorite of locals as well, thanks to the sense and ideas of the station master.
It’s possible to connect to the Internet in the parking lot via wireless LAN.


Address: 2-24-24 Aza Tome, Noto-cho, Hosu-gun, Ishikawa prefecture
Phone: 0768-76-1518
Website: http://www3.luckynet.jp/michinoeki/
Hours: 8:30-17:00 (Restaurant open until 16:00)
Closed: Wednesdays
Parking: Available
Access: About 10 minutes by car from the Noetsu Expressway Noto Interchange
 
■Selecting “only really good things”
This Michi no Eki is only about 5 minutes by car from Noto Airport, going in the direction of Suzu. It is located in a mountain pass in a part of Noto that sees some of the heaviest snowfalls in this area. Behind the shops there is a wide expanse of green land in the style of a traditional Japanese landscape. It’s a truly soothing spot for drivers.
The products on sale in the shops are those made in the region from Suzu to Notojima. A wide variety of products are available for sale, from wines and jams made with the famous Yanagida blueberry to bread produced by a small bakery in Suzu, and there’s even firewood from Noto-cho. The Station Master, Matsumoto-san (also called Makky) has established a rule that only items she is truly interested in and satisfied with can be sold in the store – it’s just like a select store inside. You’ll want to pick the items up, one by one, and examine them closely.
Try the popular soft-serve ice cream, which blends in Yanagida blueberries, or the coffee made from Suzu’s Nizami coffee beans – it has fans all across the nation! 
 
* A Michi no Eki is…a rest area on a national highway that is registered with the Ministry of Land, Infrastructure, Transport and Tourism. In addition to parking and restrooms, they contain stores that sell local specialty items, restaurants and other facilities, to make driving more fun.

   

Wajima Kobo Nagaya (Wajima Atelier Row)

Here you can study the process of making Wajima-nuri (Wajima lacquer ware) and try your hand at decorating lacquer ware yourself.


Address: 4-66-1 Kawai-machi, Wajima City
Phone: 0768-23-0011
Website: http://www.ringisland.jp/nagaya/
Hours: 9:00-18:00 (-17:00 from November to February)
Closed: Wednesdays (Except when Wednesday is on the 10th, 25th or a national holiday when a local-product market is being held
Parking: Available
Access: Located a 10-minute walk from the Michi no Eki Wajima Furatto Homu; 20 minutes by car from the Noetsu Expressway Noto Airport Interchange


■Here you can learn much more about Wajima and one of its special products, Wajima-nuri.
This location was formerly a set of row houses where many Wajima-nuri craftsmen lived, but it has been converted into ateliers and workshops for the craftsmen and shops selling lacquer ware. Craftsmen who are specialists in that process oversee each step of the process of creating Wajima-nuri. At each workshop, you can observe the various steps of the process and admire the skills of the artisans. After learning about the Wajima-nuri manufacturing process in the Information Workshop, move on to the Lacquer Ware Atelier. Here you will find a wide variety of lacquer ware items for sale, from simple tools for everyday life, such as chopsticks and bowls, to magnificent works of art.
It is also possible to try some of the steps in making lacquer ware yourself. For 2,500 yen, you can apply your own gold-inlay decoration (a technique known as chinkin) to a lacquer panel. In one hour and 30 minutes, you can create a lacquer panel that is unique in the world!